If there is a long drawn-out war with Iraq (or any other :: Economics

If there is a long drawn-out war with Iraq (or any other country), what implications might this have for Britain's fiscal deficit? Also trace out the possible effects, if any, on: a) Monetary Policy, b) Inflation and c) Unemployment. The economic policy followed by a country engaged in war is ,certainly, different of that followed by a country when in peace. Britain now finds itself a few steps away from war with Iraq and the questions concerning the implications of this ,unnecessary for many, war are not little. Firstly, before we analyze the effects of war with Iraq on fiscal policy and deficit of the UK we must briefly outline the role of fiscal policy and what is a fiscal deficit. Fiscal policy is a so-called demand management policy and is defined as the manipulation of government expenditures and/or of taxes in order to influence aggregate demand and thus economic activity and employment. In the case of Britain, there is a fiscal deficit. A rise in government expenditures and/or a decrease in taxes (i.e. an increase of injections over withdrawals) leads to an even greater (through the multiplier) rise in national income and thus of employment. Deficit spending could lead to an expansion of economic activity; this policy is known as expansionary (or, reflationary) fiscal policy. It can be said, with great certainty, that Britain's fiscal deficit will increase largely during the war. Being an OECD[1] member country and a country with similar economic performance from time to time, Britain can be considered largely an economy with many common aspects to the U.S. economy in many aspects. The U.S. economy had three major peaks in deficits and all of them reflect wars: the Civil War of the 1860s, WWI and WWII. So one can expect that a long drawn-out war with Iraq will mean that the British economy will run on deficit for a long time. This should not suggest that deficits will occur after the war as well, though. U.S. economy has recovered and reduced the stock of debt after these wars. There are also political factors that need to be considered in the case of Britain. Because of the high public unrest and anti-war movement that occurred in Britain before the war the government might feel obliged to prove to the people that war against Iraq was a wise thought. UK government would be able to provide that short-term feel-good factor by cutting taxes and possibly increased spending. If pressure on the government mounts, and it is already mounting very fast with numerous resignations and public protests, it is very likely that it would see more clearly the If there is a long drawn-out war with Iraq (or any other :: Economics If there is a long drawn-out war with Iraq (or any other country), what implications might this have for Britain's fiscal deficit? Also trace out the possible effects, if any, on: a) Monetary Policy, b) Inflation and c) Unemployment. The economic policy followed by a country engaged in war is ,certainly, different of that followed by a country when in peace. Britain now finds itself a few steps away from war with Iraq and the questions concerning the implications of this ,unnecessary for many, war are not little. Firstly, before we analyze the effects of war with Iraq on fiscal policy and deficit of the UK we must briefly outline the role of fiscal policy and what is a fiscal deficit. Fiscal policy is a so-called demand management policy and is defined as the manipulation of government expenditures and/or of taxes in order to influence aggregate demand and thus economic activity and employment. In the case of Britain, there is a fiscal deficit. A rise in government expenditures and/or a decrease in taxes (i.e. an increase of injections over withdrawals) leads to an even greater (through the multiplier) rise in national income and thus of employment. Deficit spending could lead to an expansion of economic activity; this policy is known as expansionary (or, reflationary) fiscal policy. It can be said, with great certainty, that Britain's fiscal deficit will increase largely during the war. Being an OECD[1] member country and a country with similar economic performance from time to time, Britain can be considered largely an economy with many common aspects to the U.S. economy in many aspects. The U.S. economy had three major peaks in deficits and all of them reflect wars: the Civil War of the 1860s, WWI and WWII. So one can expect that a long drawn-out war with Iraq will mean that the British economy will run on deficit for a long time. This should not suggest that deficits will occur after the war as well, though. U.S. economy has recovered and reduced the stock of debt after these wars. There are also political factors that need to be considered in the case of Britain. Because of the high public unrest and anti-war movement that occurred in Britain before the war the government might feel obliged to prove to the people that war against Iraq was a wise thought. UK government would be able to provide that short-term feel-good factor by cutting taxes and possibly increased spending. If pressure on the government mounts, and it is already mounting very fast with numerous resignations and public protests, it is very likely that it would see more clearly the

Cultural Issues of Human Resource Management

International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 45 Carrying Cultural Baggage: the contribution of socio-cultural anthropology to cross-cultural coaching Barbara St Claire-Ostwald, CINCRA International Coaching & Training Consultancy, UK Email Contact: [email  protected] com Abstract This study examines the cultural awareness of professionals working in organisations.Given the multicultural nature of today’s workforce, it is becoming increasingly important for companies and coaches alike to take into account how cross-cultural differences may affect daily working practices. The study draws on a review of current research into cultural dimensions and looks at the complex relationship between personality and culture – our ‘cultural baggage’. In order to explore the opinions and cultural awareness of participants, a questionnaire was developed.The purpose of the questionnaire was to identify themes and orientatio ns to cross-cultural issues in terms not only of communality but also of paradoxes. The results highlighted a high level of recognition of cultural dilemmas and a perceived need and willingness to address and reconcile them. However, the diversity of opinions about the potential benefits of specific methods of addressing cultural dilemmas suggested considerable uncertainly about dealing with cross cultural issues.Key Words: Cross-cultural, cultural baggage, cultural dimensions, coaching, mentoring, socio-cultural anthropology Introduction The aim of this paper is to report on the results of a study designed to explore the emerging discipline of cross-cultural coaching (Rosinski 2003) and to establish the levels of awareness about, and attitudes to cross-cultural issues; the patterns and/or relationships between awareness, attitudes and cultural dimensions among businesses and business consultants, coaches, mentors and coaching/mentoring organisations.I began this study from the pers pective that while there has been some research into mentoring and coaching, there appeared to be little that focussed specifically on cross-cultural influences. In my review of the available literature, it became increasingly clear that the integration of a cultural perspective into coaching was very much at the ‘pioneering’ stage. The main aims of this study were to try and establish levels of awareness bout, and attitudes to cross-cultural issues; and to study the patterns and/or relationships between awareness, attitudes and the cultural dimensions developed by Hofstede and Trompenaars and HampdenTurner among businesses and business consultants, and coaching organisations. Cross-cultural coaching addresses the way in which cultural differences affect the daily lives of people, and raises awareness of cultural differences and the effect they can have on the process of managing others and doing business in general.In today’s global economy organisations underst and that to sustain successful and resilient businesses and to keep their competitive edge, they must develop employees who understand their global business, and employ people with global skills. Rosinski (2003) and Trompenaars and Hampden-Turner (1997) have developed pioneering work in cross-cultural competencies and coaching methods. At a fundamental level, their International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 46 work has been based on the works of socio-cultural anthropologists Hofstede (1980) and Schwartz (1994).Their contribution in overcoming cultural miscommunication, tension and conflict, including the perils of stereotyping and ‘mono-culturalism’, has helped to formulate and explore the hypothesis of this study. Cultural baggage: a by-product of cultural systems Socio-anthropological thinking is based on the premise that all humans are born with the same basic physical characteristics, but depending on where they g row up, each individual is exposed to different climates, foods, languages, religious beliefs etc.Therefore, ‘are we really self-made or did our parents, teachers, families and friends have a hand in it? ’ (Trompenaars and Hampden-Turner, 1997, p. 54). Thus, one could argue that the socioanthropological perspective on culture takes a holistic view, describing culture as a pattern of learned and shared behaviours of people and/or groups consisting of belief systems and languages; and of social relationships be they personal, organisational, or institutional. (Hall, 1963; Hall and Hall, 1987; Hofstede, 1980; Kondo, 1990; Levi-Strauss, 1966; Schwartz, 1994).Therefore, at a fundamental level, it could be argued that culture is a representation of a complete way of life of a people who share the same attitudes, values and practices. Csikszentmihalyi (1997, p. 7) makes the distinction of ‘identity’ by using snowflakes as a metaphor: â€Å"They look identical as they fall, but taking a closer look, we soon discover that they are not identical†. Hence, he argues, rather than seeing identity as a single unitary self, perhaps cultural identity should be viewed as being multi-faceted, i. e. cknowledging that people have a number of selves or identities depending on context and setting. For example, the biggest barrier individuals and/or employees encounter is not necessarily that they come from different parts of the world, or that they speak a different language or even occupy a different physical space, it is the baggage they carry in their own cultural suitcases which needs to be explored. Trompenaars and Hampden-Turner maintain that what people expect depends on where they come from, and the meanings they give to what they have or are experiencing.They argue that â€Å"expectations occur on many different levels, from concrete, explicit level to implicit and subconscious ones† (1997, p. 21). Furthermore, they describe culture a s consisting of various layers: †¦The outer layers are the products and artefacts that symbolise the deeper, more basic values and assumptions about life. The different layers are not independent from one another, but are complementary [†¦]. The shared meanings that are the core of the culture are man-made; are incorporated into people within a culture yet transcend the people in culture. (1997, p. 7) Cross-cultural dilemmas Trompenaars and Hampden-Turner argue that â€Å"Every culture distinguishes itself from others by the specific solutions it chooses to certain problems which reveal themselves as dilemmas† (p. 8); to this end, they have incorporated best management theories into their own analysis of the task of managing across cultures. These theories were realized by using a participant questionnaire profiler, which was based on their Seven Dimensions of Culture model and by incorporating Trompenaars and Woolliams framework for managing change across cultures. Similarly, Rosinski points out the dangers of our assumptions and beliefs systems when working with coachees from varying origins and backgrounds. He argues that by providing a framework for integrating coaching and cultural perspectives, i. e. examining numerous International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 47 cultural orientations, styles and approaches to coaching, the development of a cross-cultural mindset will be facilitated.For example, he writes: Our identity could be viewed as this personal and dynamic synthesis of multiple cultures. Our behaviour will typically vary depending on the group we happen to be associated with [. †¦]. The fact that our behaviours depend in part on the particular cultural context further justifies the need for coaches to integrate the cultural perspective into their practice. In some cases the obstacle to someone’s progress may be cultural rather than psychological, thus calling for a di fferent coaching dialogue. p. 1) Furthermore, he maintains that cultural awareness is more than just realizing another culture is different from our own; it is also about learning to value that other culture. He argues that culture is behind our behaviour, and often without our realization. It can influence how close we stand, how loud we speak, how we deal with conflict and as a result, by failing to understand how culture impacts our needs and preferences, culture can often lead us to misinterpret behaviour.Methodology As the research was exploratory, I focussed the design on two main aspects: the initial review of literature which drew on a broad array of coaching and socio-anthropological theories and studies, and the less extensive, but nevertheless in-depth cross-cultural coaching work of Trompenaars and Hampden-Turner (1997), and Rosinski (2003). In turn, this provided the basis for the primary research, which took the form of a questionnaire which was sent to a small expert survey sample to identify cross-cultural themes and patterns.To ensure that survey participants had some recognizable expertise on the subject under investigation, I adopted the model in (Fig. 1) below. On the one hand, I was attempting to quantify levels of awareness of cross-cultural issues, as well as to explore the accompanying opinions, beliefs and assumptions, and how they relate to the dimensions of culture. I was also trying to make sure that the survey respondents would have an interest in this particular area of study. Fig. Survey Sample and Questionnaire Model Corporate/Business Consultants Awareness Opinions Coaching Organisations The survey sample was not only limited in size, but also in terms of the geographical make-up of the participants, who were mostly from the U. K. with the rest from continental Europe. By International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 48 extension it would be difficult to generalise from the resul ts, however, this was not the intention of the study.While gender could also be a factor which might influence attitudes and responses, the exploratory nature of the study precluded it from being a controlled variable at this point, although this issue could form the basis for further research. The purpose of the initial questionnaire was to elicit the opinions of the survey participants in order to identify themes and orientations to cross-cultural issues, in terms of communality as well as potential paradoxes.It was also intended to see how these opinions and orientations fitted with responses to questions about the various cultural dimensions identified and developed by Hofstede and Trompenaars and Hampden-Turner. The questionnaire was therefore divided into two parts. The first section addressed the opinions about attitudes, values and behaviours pertaining to culture in general, cultural dilemmas and, to crosscultural coaching and training specifically.I also decided to use a n umber of similar questions to check for inconsistencies in responses, which might indicate either a paradox in terms of opinions, possibly a conflict between a ‘norm’ and a given individual’s personal view, or could reflect a lack of appreciation for, or indeed indifference to, a given issue. The second section of the questionnaire was constructed on the basis of Hofstede’s and Trompenaars and Hampden-Turner’s cultural dimensions, and sought to elicit culture-specific values, beliefs and assumptions which could influence cross-cultural interaction within a professional environment.Results, discussions and recommendations In analyzing the responses to the questionnaire, it was evident that there was a high level of recognition of the importance of cross-cultural issues, and the need to address and reconcile them. However it was very difficult to define or quantify levels of cultural awareness, which was to some extent unsurprising given the complexit y of the issues involved. But as I outlined in the methodology, a major objective was also to explore the quality of awareness and understanding of cultural dilemmas and dimensions.In this respect, the first section of the questionnaire (on attitudes to culture and potential cross-cultural training solutions) was very instructive in terms of perceptions about the relationship between culture and personality. In my opinion, the most notable contrast was that there was considerably greater agreement that culture shapes the personality and a lot more uncertainty about how the individual shapes culture. This impression was further reinforced by the general agreement that managers from different cultures do not necessarily find it easy to adapt their behaviour to fit the different needs of another culture.From a coaching perspective, it suggests some attention needs to be paid to how an individual perceives and relates to his/her culture. For example, there is a clear difference between seeing culture as providing a framework for social interaction, which is constantly evolving, and on the other hand perceiving culture as providing a set of social constraints. In either case, there may be some elements of our culture, which at an individual level are considered to be important in our everyday lives, while there are others which may be difficult to accept, which could be sources of tension with other members of our culture.Given that such perceptions may be operating partly at a subconscious level, this may not be easy to establish. But they appear to me to be a significant element in the process of gaining a better understanding of our cultural baggage, i. e. in how we synthesize the myriad of cultural groupings to which we are exposed on a daily basis. There was greater diversity of opinion about the benefits of specific cross-cultural training solutions, and when, where and how they might be applied.The initial conclusion that can be drawn is this shows that the process of integrating the cross-cultural domain into both business and coaching practice is still at an early stage of development. International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 49 As far as improving the general awareness and understanding of the benefits of cross-cultural training, three sets of responses in the first section seem to me to define some of the issues that need to be addressed.Firstly the fact that half of the respondents believed that cultural issues within organisations are dealt with only if they relate to behavioural issues is indicative of a certain level of resistance to dealing with these issues, which may be due to an appreciation of the complexity of such issues. On the other hand, if cultural issues in some organisations are only addressed when there is a behavioural conflict, then this will tend to cast them in a negative light.Hence it does lead to the conclusion that some organisations are not sufficientl y aware that ignoring and playing down cultural differences, as well as evaluating them negatively, is a major contributor to miscommunication, misunderstanding and conflict. Secondly, while coaches largely agreed that business managers recognise that diversity training should now include cross-cultural training for employees sent on global assignments, the business organisation responses were much divided.This leads me to conclude that some businesses are either unaware, or possibly not persuaded of the benefits of this specific approach. Nevertheless this set of responses, and the fact that none of the respondents disagreed that incorporating the dilemmas deriving from the differences in cultural dimensions help organisations to integrate their cultural orientations suggests that the key area of uncertainty among businesses and coaches is the method and/or models of integrating cultural dilemmas.The point that this suggests to me is, that before any attempt is made to develop the skills necessary to negotiate the differences between cultures, a greater awareness of how we negotiate difference in our own culture is required. This is to say we need to be more consciously and self-critically aware of the assumptions that underlie our habitual responses and modes of interaction, in other words our cultural baggage. In principal this is already the main focus of traditional coaching and mentoring.But I believe considerably more research needs to be conducted into how these methods and skills can be developed to take account of and integrate cross-cultural issues and dilemmas. From national to cross-cultural perspectives Cross-cultural research has largely focused on national differences because it is much easier to establish a person’s nationality, than to identify him/her as belonging to another type of cultural grouping, be that regional, professional, political, economic or social.The most frequently cited reason is that a given individual will be a mem ber of numerous forms of socalled sub-cultures or higher level cultures (e. g. European), which in effect rules them out as unique independent variables. But I believe that without exercising some control for the effect of these ‘other’ cultural variables, it is difficult to be sure that attributing a given behaviour, belief, value or attitude expressed by an individual to national cultural influences is theoretically or empirically valid.For example, even at a national level, there has to be particular care to acknowledge the difference between ethnically diverse nations such as Canada or Malaysia; ethnically and/or religiously divided nations such as Belgium or the former Yugoslavia, or relatively homogeneous nations such as Japan or Korea, let alone very complex national cultures such as China or India. In essence, this does nothing more than acknowledge that socio-cultural anthropology is the study of the dilemmas and problems of differences and similarities not onl y between, but also within societies.In the specific context of this study, one of the most interesting aspects of the responses to the second section of the questionnaire on cultural dimensions was the differences in opinions both within and between coaches and business organisations. My original intention in including a section on cultural dimensions was to explore the relationship between these responses and those on the first section of the questionnaire. But the differences of opinions between the two sets of respondents on ‘universalism vs. particularism’ and ‘individualism vs. ommunitarianism’ (Fig. 6) suggested to me that I had to consider whether these opinions in some way reflected values that were influenced by the differing needs and requirements of the corporate and coaching environments. I cannot conclude whether this was the key influence International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 50 on thes e responses. However I do think this emphasizes that it is tenuous to assume that the responses to such value dimensions questionnaires can be ascribed largely to national culture.I also believe that the way that corporate and professional culture influences our habits and values requires a great deal more in-depth research. For example, it might be interesting to establish whether there are differences in the responses to a cultural dimensions questionnaire between professional groups, e. g. doctors, police officers, computer programmers, sports professionals, etc. , and how these compare to national differences. However, it also has to be acknowledged that the difficulty of drawing any definite conclusions about key influences is clearly a limitation to the use of questionnaires in general.This does suggest it would have been preferable to be able to expand and explore the data that was generated by the questionnaires via follow-up interviews. But, as discussed in the methodology, this would have required a lot more time and resources than were available to me in this study. Nevertheless analyzing the results in relation to the problem of ignoring and playing down the importance of cultural differences also suggested that the questionnaire design needed refinement.Specifically, I was unable to deduce or make any assumptions about what level of importance each respondent attached to each of the dimensions. A system of ranking the various value dimensions is not a new concept or methodology, in that it is very similar to the two ‘basic bipolar’ dimensions of ‘openness to change vs. conservation’ and ‘selfenhancement vs. self transcendence’ that are incorporated as higher dimensions in the Schwartz Value Inventory (Fig. 4).But more importantly I think that more research into developing a system of ranking the value dimensions would not only help to identify those value dimensions, which may be ignored, downplayed or even n egatively evaluated, but also provide a potentially very useful tool for integrating the cross-cultural dimension into traditional coaching and mentoring practices. Conclusion From this specific perspective, a focus on quantifying how national cultures differ along the various value dimensions that have been identified does run some risk of contributing to the formation of cultural stereotypes, which have little or no predictive value.This is why greater emphasis needs to be placed on understanding our own ‘cultural baggage’ from a coaching perspective, particularly on the dynamic processes of the way in which our own culture has, and is evolving. The building blocks of improving cultural awareness and developing cross-cultural skills therefore have much in common with the key skills associated with building rapport as a coach or mentor. For the coach or business organisation, it is therefore about understanding the processes involved with the different ways in which we negotiate social interaction, and the elements of the various models of culture.These range from the apparently simple distinction between the visible and invisible level of values (Fig. 1) to the complexity of Schwartz’s ‘Theoretical model of relations among motivational value types and two basic bipolar value dimensions’ (Fig. 4). It is about raising our awareness of what is subconscious and invisible up to a conscious and visible level; and from there we can develop the skills necessary to negotiate ways of interacting with others whose values, attitudes and habits, or indeed in contexts are unfamiliar to us.I believe that if this is to be achieved, coaching and cross-cultural research needs to transcend the limitations of a focus on national culture. It needs to acknowledge that cultural identity should be viewed as being multi-faceted, and that people have a number of selves or identities depending on context and setting. The work of Schwartz, Hofstede and Trompenaars & Hampden-Turner has provided very valuable insight into the cultural dimensions, which help to identify the way in which values differ between national cultures.However, they would also be the first to acknowledge that International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 51 national cultures are in a constant state of change, and this in turn dictates the need to evolve their questionnaires, re-analyze the accompanying databases of results, and amend and redefine their models accordingly. But perhaps the key aspect for further research is to develop methods that place a greater emphasis on the processes though which culture changes.In other words how human actions and practices change, and new meanings evolve in response to changes to social contexts. By this I mean for example: the impact of increased migration (whether voluntary, or in response to political or economic factors), or the proliferation of new forms of communicati on like the internet, not only on working environments, but on the myriad ways in which we organize our social lives. The point being that this should help to move research and practice from a focus on more abstract concepts such as values, to the ways in which culture is produced and negotiated.Consequently, as Rosinski (2003, p. xviii) said, ‘intercultural professionals will be better equipped to fulfil their commitment to extend people’s worldviews, bridge cultural gaps, and enable successful work across cultures’. References Clutterbuck, D. (1985), Everyone needs a Mentor, Fostering talent at work (3rd Ed), Trowbridge: The Cromwell Press Clutterbuck, D. (2003), ‘The Problem with research in mentoring’ The Coaching and Mentoring Network Csikszentmihalyi, M. (1997), Living Well, The Psychology of Everyday Life, London: Weidenfeld and Nicolson Flaherty, J. 1999), Coaching – Evoking Excellence in Others, Burlington MA: Elsevier Foucault, M. (1 980) Power/Knowledge: Selected Interviews and Other Writings 1972-1977, Ed. Colin Gordon, New York: Pantheon Books Gray, J. (2000), Two Faces of Liberalism, London: Polity Press Hall, E. T. (1963), The Silent Language, Greenwich Connecticut: Fawcett Publications Inc. Hall, E. T. (1976), Beyond Culture, Garden City NY: Anchor Press Hall, E. T. (1984), The Dance of Life – The Other Dimension of Time, Garden City NY: Anchor Press/Doubleday Hall, E. T. & Hall, M. R. 1987), Hidden Differences – Doing business with the Japanese, Garden City NU: Anchor Press/Doubleday Hall, E. T. & Hall, M. R. (1990), Understanding Cultural Differences, Yarmouth, ME: Intercultural Press Hofstede, G. H. (1980), Culture’s Consequences – International Differences in Work-Related Values, Beverly Hills: Sage Publications Hofstede, G. H. (1991), Cultures and Organizations – Software of the Mind, London: McGraw-Hill U. K. , (1997) New York, McGraw-Hill U. S. A. , Third Millenniu m Edition, and (2004) New York: McGraw-Hill U. S. A. Hofstede, G.H. (1998), Masculinity and Femininity – The Taboo Dimension of National Cultures, Thousand Oaks, CA: Sage Publications Hofstede, G. H. & McCrae, R. R. (2004), ‘Personality and Culture Revisited: Linking Traits and Dimensions of Culture’, Cross-Cultural Research, Vol. 38, No. 1, p. 52-88 Hussey, J. & Hussey, R. (1997), Business Research: A practical guide for undergraduate and postgraduate students, London: Macmillan Press Ltd. Jarvis, J. (2004), Coaching and Buying Coaching Services – a CIPD guide, London: CIPD Enterprises Ltd Kerlinger, F. N. 1979,) Behavioural Research: A Conceptual Approach, New York: Holt, Rinehart and Winston Kondo, D. (1990), Crafting Selves: Power, Gender and Discourses of Identity in a Japanese Workplace, Chicago: University of Chicago Press, pp. 9, 11-24 International Journal of Evidence Based Coaching and Mentoring Vol. 5. No. 2 August, 2007 Page 52 Kram, K. E. (198 8), Mentoring at Work – Developmental Relationships in Organizational Life, Lanham: University Press of America Kuhn, T. S. (1962), The Structure of Scientific Revolutions, Chicago: University of Chicago Press Levi-Strauss, C. 1966), The Savage Mind, London: Weidenfeld and Nicolson Megginson, D. & Clutterbuck, D. (1995), Mentoring in Action – a practical guide for managers, London: Kogan Page Ltd. Nietzsche, F. quotes, QuotationsPage (2005) http://www. quotationspage. com/quotes/Friedrich_Nietzsche/ Oxford Dictionary of English (2003), Catherine Soanes and Angus Stevenson (Editors), Oxford: Oxford University Press Peterson, D. & Hicks, M. D. (1996), Leader as coach: Strategies for coaching and developing others, Minneapolis, MN: Personnel Decisions International Potter, J. Wetherell, M. (1995), ‘Discourse analysis’, in Smith, J. , Harre, R. , van Langenhove, R. , (Eds), Rethinking Methods in Psychology, London: Sage Robson C. (1992), Real World Research: A Resource for Social Scientists and Practitionerresearchers, Oxford: Blackwell Publishing Rosinski, P. (2003), Coaching Across Cultures, London: Nicholas Brealey Schwartz, S. H. (1994), Beyond Individualism/Collectivism – New Dimensions of Values. in Individualism and Collectivism: Theory Application and Methods, U. Kim, H. C. Triandis, C.Kagitciabasi, S. C. Choi and G. Yoon (Eds) Newbury Park CA: Sage. Tao Te Ching quotes, ThinkExist quotations (2005), http://en. thinkexist. com/quotes/Tao_Te_Ching The American Heritage Dictionary of the English Language (2000), 4th Ed. Boston: Houghton Mifflin The Encyclopaedic Dictionary of Sociology (1991), 4th edition, Guilford, Connecticut: The Dushkin Publishing Group, Inc. Trompenaars, F. & Hampden-Turner, C. (1997), Riding the Waves of Culture, London: Nicholas Brealey (2nd Ed) Trompenaars, F. & Hampden-Turner, C. 1993), The Seven Cultures of Capitalism, London: Piatkus Trompenaars, F. & Woolliams, P. (2003), Journal of Change Manage ment Vol. 3, 4, p. 361375: Henry Stewart Publication Watson, T. J. (2001), In Search of Management – Culture, chaos and control in managerial work, London: Thomson Learning Whitworth, L. , Kimsey-House, H. , Sandahl, P. (1998), Co-Active Coaching, Palo Alto, CA: Davies-Black Publishing Zachary, L. J. (2000), The Mentor’s Guide – Facilitating Effective Learning Relationships, San Francisco: Jossey-Bass Zeus, P. & Skiffington, S. 2002), The Coaching at Work Toolkit – A Complete Guide to Techniques and Practices, Australia: McGraw-Hill Barbara StClaire-Ostwald is an international coach and freelance consultant who specialises in cross-cultural awareness and developing successful and effective communication skills for global managers and teams. Barbara grew up in the United Kingdom as a Polish/British dual national. Prior to setting up her coaching practice CINCRA, she lived and worked in the UK, Continental Europe and North Africa for over 30 years; working for multinationals in the private, public and not for profit sectors.Barbara is a member of the European Mentoring and Coaching Council (EMCC) and until recently, Chair of the EMCC European Conference Committee. She is also a member of the British Psychological Society, Chartered Institute of Personnel Development, British Sociological Association and the Society for Intercultural Education, Training and Research (SIETAR). She is tri-lingual (Polish, English, French) and she is able to converse in Dutch, German, Czech and Slovak.

Sports Vocabulary for English Learners

The words below are the most important words used when discussing sports. Words are categorized into different sections. Youll find example sentences for each word to help provide context for learning.   Equipment Ball - Pick up the ball and throw it to me.  Football - American footballs are different than European footballs.  Hockey puck - He slapped the hockey puck into the goal.  Golf ball - Golf balls are small and very hard. Golfers can hit them over 300 yards!Bat - The baseball player picked up the bat and stepped up to the plate.  Cue - The pool player put resin on his cue while he considered his shot.  Golf club - You can carry up to 14 golf clubs when you play golf.  Hockey stick - The hockey stick was originally made of wood.  Ice skates - Ice skates have a long thin blade that slides over the ice.  Mitt - The baseball player catches the ball in a mitt.  Racing car - He got into the racing car and drove down the track.  Tennis/ squash/badminton racket - Many professionals bring six or more racquets with them to the match.  Saddle - Put the saddle on the horse and well take a ride in the hills.  Skis - Skis are long and thin and can be difficult to use.  Snow board - Many people prefer to use a snowboard to descend the slope.  Shuttlecock - The shuttlecock is used in the game of badminton.  Surfboard - In Hawaii, surfers use their surfboards to go down waves. People Athlete - Athletes need to stay in excellent shape.  Badminton player - The badminton player picked up the racket and began the game.  Basketball player - Some basketball players are paid over $5 million a year!Boxer - Boxers fight in categories such as lightweight and heavyweight.  Cyclist - The cyclists on the Tour de France often ride over 100 kilometers a day.  Diver - The diver spent one hour under water.  Footballer /football player - Europes top footballers are often national heroes.  Golfer - Golfers need steady nerves as they hit the small golfball two hundred yards into a crowd of spectators.  Gymnast - Gymnasts are often young and train hours every day.  Hockey player - Hockey players skate quickly on the ice.  Jockey - A jockey needs to be small and lightweight.  Ice skater - Ice skaters are often elegant artists on the ice as they skate to the music.  Racing driver - The racing driver sped past his nemesis.  Skier - The skier raced down the hill t o beat the best time.  Squash/tennis/ badminton/volleyball/rugby player - Tennis players have to travel all over the world for important tournaments.  Surfer - Many people think the life of a surfer on the beach must be a dream come true.Swimmer - Are you a strong swimmer?  Weight lifter - The weight lifter lifted over 200 kilos.   Places Circuit - The race circuit cuts through the city and out into the country.  Court - A basketball court has a wooden floor.  Course - The golf course has eighteen beautiful holes.  Feld - The soccer field is located at the end of this street.  Gym - How often do you go to the gym to workout?Pitch - The players came onto the rugby pitch to begin the match.  Ring - The boxers got into the ring, shook hands, and began the fight.  Rink - During the winter, I like to go to the rink and ice-skate.  Stadium - Some stadiums can hold more than 100,000 people! Types of Sports Athletics (do) - Children should do a wide range of athletics.  Badminton (play) - You need a net, two racquets, and a shuttlecock to play badminton.  Basketball (play) - I used to play basketball when I was in high school.  Boxing - Boxing is a violent sport.  Cycling - Cycling calls for great stamina.  Diving - Diving off a cliff must take courage.  Football (play) - He played football during college.  Golf (play) - How often do you play golf?Gymnastics (do) - My sister did gymnastics when she was younger.  Hockey (play) - We liked to play hockey up in the north.  Horse racing - Horse-racing is quite an expensive sport.  Ice skating - Ice-skating is a popular Olympic sport.  Motor racing - Motor-racing might be exciting, but its very loud.Riding - Riding through the woods must be lovely.  Rugby (play) - We played the rugby match last week.  Skiing - Skiing can be very a very expensive sport because of lift tickets and equipment.  Snooker (play) - We play ed snooker until early in the morning.  Squash (play) - We play squash indoors with a long racket and small, hardball.  Surfing - Surfing is big business in California.  Swimming - Swimming is one of the best forms of exercise because it involves all our muscles.  Tennis (play) - She played tennis on her high school team.  Volleyball (play) - The women played volleyball on the court.  Weightlifting - Weightlifting requires keeping a strict diet.  Windsurfing - Windsurfing is a popular sport in Hood River, Oregon.

Racial Profiling Against Hispanics And Hispanics Essay

Racial Profiling Against Hispanics Racial profiling is the use of race or ethnicity as grounds for suspecting someone of having committed an offense. Racial profiling against Hispanics includes people from North American, South American and Central Americans. Examples of racial profiling against Hispanics are being identified by the color of their skin, which the majority of skin tone is brown but not all some may be a different color and are Hispanics. Sadly, Hispanic identity is only defined by the color of skin and are targeted and threatened with deportation and thinking that everyone are all illegal immigrants and discriminating with hurtful words that express that they do not belong here in the United States, even though some were born in the United States. Also supposedly that Hispanics are taking everyone’s job, but it is usually people who think that and that say that, are the people who can get a job but do not want to or cannot get a job, so they just blame the Hisp anics. Hispanic are the easy targeted race and stereotype are made about them, by only referring Hispanics as illegal immigrant which is not because there is other immigrants who migrated to the United States and are here illegally and society does not refer them as illegal immigrants. Also it leads to being arrested unfairly for no reason, just because he or she was Hispanic. In Arizona which already has accepted racial profiling against Hispanics that has made the law passed which is called â€Å"SB1070.†Show MoreRelatedRacial Profiling Against Hispanic Profiling1804 Words   |  8 PagesRacial Profiling Against Hispanics Racial Profiling is the use of race or ethnicity as grounds for suspect someone of having committed an offense. Racial profiling against Hispanics, when I mean Hispanics are people from North American, South American and Central Americans. 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Even though minorities feel targeted by governmental officialsRead MoreRacial Profiling by Police Is Ineffective and Reduces Public Safety937 Words   |  4 Pages Racial Profiling is law enforcement and private security practices that disproportionately target people of color for investigation and enforcement. Racial Profiling occurs across the United States and an overwhelming number of Hispanics and African Americans, including children, are being stopped. Some may say â€Å"racial profiling is an ineffective and degrading practice that violates civil rights† while others say that it is â€Å"necessary to counter terrorism and reduce crime.† In myRead MoreRacial Profiling And Its Impact On Society1310 Words   |  6 Pageswhich is racial profiling. This issue, where authorities target certain individuals based on their racial characteristics, has never ceased. According to many influential claimsmakers, racial profiling has stained the United States by negatively affecting society and disturbing the certainty of justice. It is unconstitutional and leads to impactful consequences such as deaths, fear, and loss of trust in police officers, demoralization, and dehumanization of stigmatized groups of people. Racial profilingRead MoreRacial Profiling And The Criminal Justice System1004 Words   |  5 Pagesbe on minorities. As we take a closer look into that statistic on crime, housing, employment along with racial profiling I do believe most are tied together which can easily cause a revolving door within the criminal justice system. When we look at the minority communities there are many challenges they are faced on a daily basis. Addiction and Crime: Incarceration: Employment: Racial Profiling: The use of race or ethnicity as grounds for suspecting someone for crimes. Mental Health: Many individuals

Describing the Patterns and Financial Cost of Hospital...

In the article, Patterns of Hospital Resource Utilization of Children with Leukemia and CNS tumors: A Comparasion of Children Who Survive and Those Who Die Within 3 Years of Diagnosis, Hendrickson, Rimar (2009) a quantitative analysis was used to identify if there was a financial correlation between children with Leukemia and CNS tumors during 3 years after treatment, and a financial correlation between the children who lived and the children who died. The researchers clearly identified the purpose of the study, which was â€Å"to describe the patterns and financial cost of hospital resource utilization by children with leukemia and CNS tumors during the first three years after diagnosis†¦and cost between children who died within 3 years of†¦show more content†¦Sample size was clearly identified to the readers as â€Å"the final sample consists of 223 children, ages 0-19, who had a first time contact for treatment for leukemia or CNS tumor at the clinical site between FY 2000 and 2004 (2009).† This sample clearly fits within the target population as being children with cancer at this university hospital. The sample size was obtained from the tumor registry, and provided the researchers with hundreds of variables for each diagnosed individual. Although not specifically stated ethical considerations may have been accounted by the fact that this research was a double-blind study. The research was accurately evaluated by SPSS, and bivariate analyses, ANOVA, T-test and chi-square were also used to â€Å"determine differences in hospital resource utilization†¦(2009).† The analysis of data proved the hypothesis in that children with these two types of very serious childhood cancers are very costly to the families. The results also showed that length of stay, and higher overall cost was noted with the children who died. The research does not identify if these children had additional life saving interventions or if they were specificall y involved with hospice or palliative care. The research also identified differences with admission into the PICU; a patient with leukemia admitted to the PICU indicated a seriously sick child. But an admission into the PICU for a child with a CNS tumor typically indicated an operableShow MoreRelatedNursing Essay41677 Words   |  167 PagesHealth Professions, University of California, San Francisco Rosa Gonzalez-Guarda, Assistant Professor, School of Nursing and Health Studies, University of Miami David C. Goodman, Professor of Pediatric and of Community and Family Medicine, Children’s Hospital at Dartmouth, The Dartmouth Institute for Policy and Clinical Practice, Hanover, NH Jennie Chin Hansen, Chief Executive Officer, American Geriatrics Society, New York, NY C. Martin Harris, Chief Information Officer, Cleveland Clinic, Cleveland, OH

Social Media Marketing Creative Strategies -Myassignmenthelp.Com

Question: Discuss About The Social Media Marketing Creative Strategies? Answer: Introduction The report helps in analyzing the segmentation and targeting of the respective product Mixed Fruit Nectar that is prepared by Max Beverage Company situated in Sri Lanka. The different ascertainments are to be done in order to understand the different marketing objectives of the company to sell the respective product. The different strategic marketing objectives along with media strategies has to be developed as this will help in understanding the marketing of Mixed Fruit Nectar product in the entire market. The main aim and purpose of the report is to understand the different creative strategies that can be applied by the respective company to expand their marketing of the product in the market. The different accounting strategies will be discussed in the report, as this will provide a clear view on the marketing of the respective product. The structure of the report includes vision, mission along with marketing objectives of the company. The different public relation strategies along with creative strategies will be discussed in an effective manner, as this will help in understanding the marketing of the respective product in the competitive market. Background Max Beverage Organization is one of the most prestigious beverages companies in Sri Lanka. The target customers of the respective company are the entire rural market, as they do not receive sufficient carbonated drinks. There is huge demand for the carbonated drinks in the market of the rural areas and the supply is not sufficient in such areas as well (Max Beverages (Pvt) Ltd, 2018). The Max beverage company is trying to reach to different rural areas and satisfy the demands of the customers in entire Sri Lanka. The different products sold by Max Beverage Company are Max Ginger, Cola, and Fruit Nectar. There are different training programs that are conducted by the respective company to train the different employees for making the carbonated soft drinks healthy in nature. The company applies the different marketing techniques as this helps in increasing the market share. Vision The vision of the company is to be the preferred supplier and trademark of the quality fruit juice and carbonated drinks in Sri Lanka. Mission The mission of the Max Beverage Company is as follows: Ensuring the utilization of the high quality along with cost effective kind of raw materials In order to provide the high quality products with help of advancement n technology, systems and processes Establishing the trademark through the marketing that is innovative in nature Create proper satisfaction among customers through delivering the services along with products that will help in exceeding the satisfaction among customers Ensuring most advantageous benefits to the different shareholders Providing different opportunities equally in the environment wherein creativity and initiative of employees assist in achieving the vision of company Limitations and Assumptions There can be limitations for the product introduced by Max Beverage Company that includes the competition faced by the respective company with the existing competitors in the market. Max Beverage needs to analyze the entire situation of the market in an effectual manner, as this will provide them the overview of the market in an effective manner. Target Market Market segmentation is defined as the process of dividing business market that includes both potential and existing customers into different sub groups that will be based on the different types of shared characteristics. Furthermore, targeting is defined as the area wherein the market wants to sell the different products and services and identification of the target market is essential in nature as well (Blakeman 2018). Segmentation Segmentation Profile 1 Profile 2 Profile 3 Geographic Rural and regions that is predominately hot and humid Urban areas Populated regions Demographic Students and individuals across all income groups from and above 3 years age group Restaurants and hotels Working and non working individuals Psychographic Health conscious customers Consumers who are conscious about quality Consumers who are inclined towards the natural products Behavioral Income Status Brand Loyalty Usage rate of Product Target Market The target market for the respective product of Max Beverage Company is although all the individuals; however, youth is the main target (Baker and Saren 2016). The main reason due to such selection of the target market is the population of the youth in Sri Lanka and this will help them in establishing the market in the competitive market in an effectual manner (Blakeman 2018). The other reason for choosing the youth as the target market is that in the present scenario, there are individuals who are becoming health conscious and their ability to spend on the natural products that will be effective for their health as well. Primary Market Kids who are fond of fruit juice Elderly individuals Working individuals Teens Youth Secondary Market Airlines and railways Travel industry Schools and Colleges Movie and theatres After the segmentation and targeting has been done of the respective product of Max Beverage Company, the new perspectives for selected product are as follows: It has been seen that in the target market, the trend of soft drinks is huge in nature and the customers prefer soft drinks to be fit and the juice introduced by Max Beverage Company is nutritional in nature and it will serve the demands of customers as well. The changes in the lifestyle of the individuals has to be changed such as they can be growing millennials In this juice, there is 0% fat and the cholesterol level is less and this will help in benefitting the customers to have a fit life. The better understanding of the requirements of the customers is essential in nature by the company. The changes in the lifestyle can help the company in providing desired products in an effectual manner The cost is less than the other juice products that is sold by the competitors in the market. This is another advantage for the company and this will help the company in growing fast in the future as well. The different new habits of the customers relating to the social media has to be ascertained in an effective manner From the findings, it can be analyzed that these factors will help the company in growing in the future at a huge rate. However, there are threats in the business as there is large amount of competition in the existing market and the processing cost is high in nature. The other issues that can be threat in the future are the high cost in order to meet the international quality standards. The objectives of the market strategies that can be adopted by the Max Beverage Company are as follows: The first year objective is that the company is aiming at 3% share of Sri Lanka in the juice market with sales volume of 200,000 The second year objective is to achieve the break even on the new product that is launched However, as there are different kinds of strengths in the business of Max Beverage, the company can grow to a huge extent in the future. This will help the business to succeed against the other juice companies in the competitive market in an effectual manner. The growth will be potential in nature, as this will help in understanding the position of the other competitors in the market. Positioning Positioning is defined as the place wherein the respective brand occupies the minds of the customers. This is defined as the effort that will help in influencing the perceptions of the consumers in an effectual manner. The correct kind of positioning helps in occupying clear, unique along with advantageous position in the minds of the consumers. Significance of the findings From the above perceptual map, it can be analyzed that there is huge competition in the market for the new product named Mixed Fruit Nectar. It has been seen that there are fruit brands such as Minute Maids and Frooti that are providing their target customers the best quality of fruit juices and that are healthy in nature as well. However, there are different benefits to the introduction of Mixed Fruit Nectar that are as follows: The respective fruit brand is providing the best quality of fruit juice to the target customers who are health conscious. The decision making criteria has to be kept in mind as this will help the company in providing such products in an effectual manner The Mixed Fruit Nectar juice is of high quality and the price is cheap as all the individuals in the market can afford this. The different alternatives has to be selected by company as this will help in understanding perception of customers There are different marketing objectives that can be used by different companies in order to innovate their product in an effectual manner. The marketing techniques that can be used by companies are related to the four or seven Ps of marketing, as this will help in making the product more successful in the market. The respective company needs to: Increase the sales of the company by introduction of new product or innovating new product Building proper awareness of the respective brand as this will help in increasing and growing the market share Improving the relationship between the stakeholders as this will help in targeting new customers in the market (Blakeman 2018) It helps in enhancing the relationships with the customers who are targeted by the company and this will help the company in growing their sales and revenues in the market From the above perceptual map, it can be seen that there are different existing competitors in the market. The Frooti brand along with Minute Maid is the ones who are better in marketing their products and they have collected huge amount of revenues in the competitive market as well. However, the Mixed Fruit Nectar brand will attract more customers in a potential manner as they are providing the same kind of fruit juices with low fat and cholesterol in a much lower prices and this will help them in gaining competitive advantage. Concept of Objectives The marketing objectives are defined as the set of different goals that has been set up by different businesses. When the company needs to promote their products and services to their different customers who are potential in nature, marketing strategy is essential in nature in order to convince them in an effective manner. The different marketing objectives/strategies are helpful for the company in order to achieve the different organizational objectives (Blakeman 2018). Strategic Options Particulars Key Findings Segmentation and Targeting The juice that has been targeted in the Max Beverage Company has different unique characteristics and this will help the company to gain maximum competitive advantage. The company needs to segment the product in such a manner in the market, as this will help in attracting the customers. The Max Beverage Company has to analyze the pricing strategies of the other competitors, as this will provide them the idea about pricing their product in an effectual manner. Positioning The perceptual map has helped in understanding that there are different potential competitors in the market. The respective company can use the price quality approach, as this will help the company in gaining competitive advantage in the entire competitive market. The positioning will help the company in marketing the new or existing product in an effective manner in the entire market. Strategic Marketing Objectives There are different SMART and strategic objectives that can be adopted by Max Beverage Company in order to improve their marketing strategies in an effective manner. The different strategic and SMART objectives are as follows: Max Beverage Company needs to re-launch the existing product with implementation of innovative strategies, as this will increase the sales and revenues in the market. The point of parity and taste is required to be provided to the individuals in an effective manner as this will attract customers to buy their products in the market Max Beverage Company needs to increase the sales along with share in the market with proper positioning of their brand in the market. The orange juice is beneficial for the health of the individuals and it helps in providing refreshment among individuals. The building of awareness of brand is essential in nature, as this will help in gaining competitive advantage in the market. The marketing distribution channels is essential in nature as this will help in distributing their products through the entire business Max Beverage needs to be specific with the idea of selling the product wherein they need to be clear and create positive and long lasting image on the minds of the individuals in an effectual manner. These particular strategy will help in enhancing the relationships among the customers in the market and this will increase their sales Marketing Communication Marketing Communication is complex and fundamental part of the marketing goals of the company. The marketing communication is done with the help of different promotional activities that will help the company in succeeding in the future in an effectual manner. The different usage of media is done, as this will help in deploying to communicate with the market and sell the different goods and services to the customers (Kotler 2015). Proper identification of target audience is essential in nature, as this will help in determining communication objectives. Significance of integrated planning The integrated planning is required in marketing communication by the organizations as this will help in reinforcing each other and this will improve the effectiveness of marketing as well. The marketing mix is essential in nature that can be adopted by Max Beverage Company, as this will help in gaining competitive advantage in the entire market. Integrated planning is required in re-launching the existing product of Max Beverage Company in an effectual manner. The planning is essential in nature as this will help in understanding the position of other competitors in the market and then take steps that are required in order to be more competitive in nature. Secondly, integrated planning is essential for the different officials of the respective company in order to understand the techniques that can be applied by them in order to increase the sales of the company along with revenues of the respective company. The integrated planning is essential in nature in order to understand the process of building awareness among the customers and generate loyalty for the respective brand Lastly, integrated planning is essential in nature, as this will help the respective company in building and enhancing the relationships with the customers. The enhancement in relationship of customers is essential, as this helps in understanding the demands of the individuals in an effectual manner. The marketing mix of Max Beverage Company is done as follows: Mixed Fruit Nectar is 100% fruit juice company that will be marketed and produced by Max Beverage Company (Armstrong et al. 2015) Sri Lanka produces more than 60 million tonnes of fruits and Sri Lanka has strong raw material base as well The product will be in the growth stage of product life cycle wherein the sales will be low, there are few competitors in the market and there will be huge innovation in the product as well (Baran and Galka 2016) The main objective of the company is to create awareness of the product that will offer basic product and it creates awareness among dealers and early adopters as well There are different fruits such as Orange, Apple along with Pineapple that can be purchased from different states in Sri Lanka (Gummesson, Kuusela and Nrvnen 2014) This will help in expanding their reach in the industry of food service by securing their placements in restaurants, hotels and airlines (Belch et al. 2014) As the product Mixed Fruit Nectar exists in the market, the strategy of pricing is introducing the specific product at a lower price. This will help in creating huge demand in market and compete with the other competitors in the market as well. Max Beverage Company has used the strategy of pricing that will lie on strategy of penetration with low price and high quality as this will: For re-launching of the existing product in the market Low price as to capture the shares in the market (Ashley and Tuten 2015) This will expect to generate profit in the volume Promotion As the product innovated by Max Beverage Company is in the growth stage, the objective of the company is to create awareness through advertising that is informative in nature (Andrews and Shimp 2017) Proper usage of print media along with hoardings and advertisements and tie up with different television channels (Blakeman 2018) In film advertising is the effective form as this will help in making the brand of the juice famous in nature (Chaffey and Ellis-Chadwick 2016) Conclusion Therefore, it can be concluded that the report helped in understanding the different implementations that can be made by Max Beverage Company in order to increase their market share. The findings in the entire report were related to the segmentation, positioning and targeting of Mixed Fruit Nectar in the competitive market. The profile of the customers had been shortlisted as their target customers as this helped the company in understanding the preferences of the customers of the respective age group. The new habits among the customers related to media had been understood to the company as this helped the clients to understand the changes in lifestyle of the customers. The new customer groups had been identified as this helped the company in analyzing the competitive positioning of their product in the market. The perceptual map has been prepared as this helped the company in understanding the other competitors in the market. The integrated planning approach has been made aware to the respective company as this helped them in targeting the customers in an effective manner. The different strategic options have been provided to the company as this helped them in identifying their position in the competitive market References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Baran, R.J. and Galka, R.J., 2016.Customer Relationship Management: the foundation of contemporary marketing strategy. Taylor Francis. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R., 2018.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. Gummesson, E., Kuusela, H. and Nrvnen, E., 2014. Reinventing marketing strategy by recasting supplier/customer roles.Journal of Service Management,25(2), pp.228-240. Max Beverages (Pvt) Ltd. (2018). Max Beverages (Pvt) Ltd | Max Beverages - Sri Lanka. [online] Available at: https://maxbeverages.lk/ [Accessed 16 Feb. 2018]. Kitchen, P.J. and Burgmann, I., 2015. Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), pp.34-39. (Kitchen and Burgmann 2015) Kotler, P., 2015.Framework for marketing management. Pearson Education India.

Much Ado About Nothing Essays - English-language Films,

Much Ado About Nothing In Much Ado About Nothing, most of the characters had interesting relationships with each other. For example, Hero and Claudio, were deeply in love. Also, Don Juan, and Don John were fighting with each other. Another example was the close friendship between Benedick, Claudio, and Don Juan. But the relationship between Benedick and Beatrice was different than the others. In their relationship, they hated each other, that brought them together. Their personalities were so similar, that it made them sick of each other, but the similarities in their personalities is also what brought them together. Benedick was a smart, good-looking, and funny guy. He was very witty, and always had a response to anyone's comments. For example, when he was talking to Beatrice, he always had a comment to finish of the conversation. He also didn't like the idea of marriage. Benedick thought that marriage led to the trapping of men. When he heard about Claudio getting married, Benedick thought that Claudio was crazy, because Benedick felt that marriage was going to change the way Claudio lived. Benedick was also very stubborn. He never wanted to give into other people's ideas, and that was why he didn't want to give into the idea that marriage could be a good thing in a person's life. Beatrice was a character very similar to Benedick. She was a very independent person, and didn't want to rely on anyone for support. She also was very smart. She enjoyed reading poetry, and thought about things a lot. She also was against marriage. During one conversation, she even said that she would rather die than get married. Another characteristic of Beatrice was that she was very emotional. She often changed her mood all of a sudden for no apparent reason. Also, Beatrice kept many of her feelings inside her. Sometimes she would be angry but wouldn't show it,because she always had to feel strong, and look like she didn't need anyone. The traits and characteristics of Beatrice and Benedick were what brought them together, and also what separated them. Beatrice and Benedick were separated because, they always thought that they had to be independent, and not need each other. Another factor that kept them from coming together was that they always fought with each other. In trying to seem strong, they were actually fighting with each other, and hurting each other's feelings. The final thing that kept Benedick and Beatrice from coming together was that they both thought that marriage was a stupid institution. If neither of them wanted to get married, it would be very hard for them to have a relationship. Some factors brought Benedick and Beatrice together though. First, they never got bored of each other. Because they disagreed on many issues, and were both able to argue well, Secondly, Benedick and Beatrice had very similar personalities. They both were strong and independent. They both were against marriage, and both were happier alone, or so they thought. Finally Benedick and Beatrice needed each other. They would be bored and somewhat lonely if they didn't have each other around, even if they were arguing. Benedick and Beatrice both had very strong personalities, and for a while it kept them from coming together. Both of them were independent, and thought that marriage was for the birds. But really both of them were lonely, but hiding it in order to look strong, and eventually with a little help, they realized that love and marriage were a great thing. Also, they both were so similar that they were the perfect match but didn't want to admit it, and when they finally did they were much happier. Much Ado About Nothing Essays - English-language Films, Much Ado About Nothing In Much Ado About Nothing, most of the characters had interesting relationships with each other. For example, Hero and Claudio, were deeply in love. Also, Don Juan, and Don John were fighting with each other. Another example was the close friendship between Benedick, Claudio, and Don Juan. But the relationship between Benedick and Beatrice was different than the others. In their relationship, they hated each other, that brought them together. Their personalities were so similar, that it made them sick of each other, but the similarities in their personalities is also what brought them together. Benedick was a smart, good-looking, and funny guy. He was very witty, and always had a response to anyone's comments. For example, when he was talking to Beatrice, he always had a comment to finish of the conversation. He also didn't like the idea of marriage. Benedick thought that marriage led to the trapping of men. When he heard about Claudio getting married, Benedick thought that Claudio was crazy, because Benedick felt that marriage was going to change the way Claudio lived. Benedick was also very stubborn. He never wanted to give into other people's ideas, and that was why he didn't want to give into the idea that marriage could be a good thing in a person's life. Beatrice was a character very similar to Benedick. She was a very independent person, and didn't want to rely on anyone for support. She also was very smart. She enjoyed reading poetry, and thought about things a lot. She also was against marriage. During one conversation, she even said that she would rather die than get married. Another characteristic of Beatrice was that she was very emotional. She often changed her mood all of a sudden for no apparent reason. Also, Beatrice kept many of her feelings inside her. Sometimes she would be angry but wouldn't show it,because she always had to feel strong, and look like she didn't need anyone. The traits and characteristics of Beatrice and Benedick were what brought them together, and also what separated them. Beatrice and Benedick were separated because, they always thought that they had to be independent, and not need each other. Another factor that kept them from coming together was that they always fought with each other. In trying to seem strong, they were actually fighting with each other, and hurting each other's feelings. The final thing that kept Benedick and Beatrice from coming together was that they both thought that marriage was a stupid institution. If neither of them wanted to get married, it would be very hard for them to have a relationship. Some factors brought Benedick and Beatrice together though. First, they never got bored of each other. Because they disagreed on many issues, and were both able to argue well, Secondly, Benedick and Beatrice had very similar personalities. They both were strong and independent. They both were against marriage, and both were happier alone, or so they thought. Finally Benedick and Beatrice needed each other. They would be bored and somewhat lonely if they didn't have each other around, even if they were arguing. Benedick and Beatrice both had very strong personalities, and for a while it kept them from coming together. Both of them were independent, and thought that marriage was for the birds. But really both of them were lonely, but hiding it in order to look strong, and eventually with a little help, they realized that love and marriage were a great thing. Also, they both were so similar that they were the perfect match but didn't want to admit it, and when they finally did they were much happier.